Havas has appointed Erh Ray and Gal Barradas, currently co-CEOs of BETC São Paulo, to serve as co-CEOs of Havas Creative Group Brazil, effective immediately. In addition to their ongoing roles as partners and co-CEOs of BETC São Paulo, Ray and Barradas will lead Havas creative agencies in Brazil, including Arnold, Havas Worldwide, and Havas Worldwide Digital. 

Ray and Barradas will report to Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group. At BETC São Paulo, they will continue to report to Rémi Babinet, chairman of BETC.  

This appointment recognizes the successful leadership of Ray and Barradas at BETC São Paulo, part of Havas Creative Group. Since its launch in 2014, the agency has experienced significant growth and established itself as a major player in the market. 

Both Ray and Barradas have developed strong reputations in Brazil’s advertising industry. Prior to joining BETC, Ray cofounded BorghiErh and was chief creative officer at DM9DDB. Previously, Barradas served as partner and CEO at F.biz. In 2012, she was named Most Outstanding Person in the Brazilian digital communications market, according to Grupo Consultores.

In addition, Douglas Patrício has been named managing director for all Spanish-speaking Havas Creative Group agencies in LATAM. In this role, he will focus on increasing collaboration and driving innovation across the agencies in the region. He will continue in his role as CEO of Z+ and Havas Media Group Brazil.

Under Patrício’s leadership, Z+ has won several significant accounts, including Starbucks, Adidas, Reebok, and TIM (Telecom Italia Mobile). Prior to joining Havas in 2001, he served as executive VP, managing director of Ogilvy São Paulo.