- Saturday, May. 28, 2016
Ad agency 22squared has promoted Dan Brown to the newly created role of VP, director of digital experience. He will be responsible for developing and implementing digital initiatives and experiences for all of 22squared’s clients, including The Home Depot, Southeast Toyota, Dunkin’ Donuts, Baskin-Robbins, and Mizuno.
This new position reflects 22squared’s emphasis on making digital a part of the process from the very beginning of campaigns and its shift from deliverable-centric creative to idea-centric creative. Working with Account, Strategy, UX, and Development leaders across the agency, he will provide counsel and support to various digital initiatives to help drive business sales along with the consumers’ constantly shifting digital demands. Brown previously served as VP, digital design director at 22squared.