Sunday, January 20, 2019

What’s your take on the ANA study which found cash rebates and other undisclosed practices pervasive in U.S. agency media buying?

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It’s a legitimate study which substantiates a major problem regarding non-transparent, damaging business practices.
100% (1 vote)
It’s a flawed study as reflected in the 4A’s response which called the research anonymous, inconclusive and one-sided.
0% (0 votes)
Whether flawed or legitimate, the study should spark a discussion regarding ethical and unethical business practices.
0% (0 votes)
Total votes: 1

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