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Christopher Gray to lead shopper strategy at The Marketing Arm
Christopher Gray
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Christopher Gray has been hired by The Marketing Arm as its sr. VP consumer/shopper psychology. A 20-year consumer behaviorist, psychologist and shopper marketing expert, Gray will lead shopper strategy at The Marketing Arm.

He will be based in the agency’s Chicago office and will be responsible for driving shopper-based insights, strategy, and expertise across the organization. He’ll report directly to Dan Belmont, CEO.
Gray was most recently VP of the shopper psychology, shopper insights and strategy team at Saatchi & Saatchi X in Chicago. Over his 14-year tenure there, he led design and global deployment of the agency’s shopper marketing insights and strategy tools. In addition, he was involved with award-winning work for a number of leading brands, including Procter & Gamble, The North Face, Pepsi, Coca-Cola, and Quaker Oats.

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