- Wednesday, Aug. 10, 2016
Publicis Seattle has hired Jason Tarantino as EVP, executive strategy director. He will work on Publicis Seattle’s T-Mobile business and report directly to EVP, managing partner Melissa Nelson.
In this new role for the agency, Tarantino will be responsible for directing strategy for the T-Mobile business, leading a team of seven strategy executives to identify and execute on the best decisions for the brand.
Tarantino’s addition to the T-Mobile team comes as Publicis Seattle is bolstering its senior leadership on the business by adding a number of new strategy executives. Most recently, Publicis Seattle welcomed Lisa Baldini as communications strategy director, who will work closely with Tarantino.
Before joining Publicis Seattle, Tarantino served as VP, planning director at RPA where he handled traditional, digital, social, and content strategy for Intuit’s QuickBooks and Apartments.com. Other agency experience includes stints at R/GA and Wieden+Kennedy, where he worked across a number of accounts, including Verizon, Levi’s, Electronic Arts and Target.
Tarantino has been honored with a number of awards including a Clio for working on Electronic Arts’ “Dante’s Inferno,” a Jay Chiat Award for Research Innovation for his work on Nike ID, and both a Cannes Silver Lion and Webby for his work with Verizon while at R/GA.
Before working in the advertising industry, Tarantino was commissioned by MIT to develop and direct an interactive theater piece that played across the Gertrude Stein Repertory Theater, MIT’s List Center for the Visual Arts and the internet using experimental technology developed by Bell Labs.