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Yes, it's a mass media opportunity which is invaluable in an otherwise fragmented audience marketplace.
0% (0 votes)
No, it's too pricey and there's been considerable backlash against the sheer volume of spots interrupting Olympics coverage.
0% (0 votes)
It's a decent investment but that much money could be better spent elsewhere.
0% (0 votes)
Each sponsorship needs to be evaluated on a case-by-case basis.
100% (1 vote)
Total votes: 1

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