- Wednesday, Aug. 17, 2016
- NEW YORK
McCann New York has expanded its creative leadership with the promotions of Susan Young and Daniela Vojta to executive creative directors.
Young and Vojta were hired as group creative directors in 2013 by Joyce King Thomas, chairman and chief creative officer, McCann XBC, the agency’s unit dedicated to the MasterCard business.
Young and Vojta’s recent “Make What’s Next” campaign for Microsoft challenged stereotypes related to gender in the fields of technology and science and won an award at the 2016 Cannes Lions International Festival of Creativity. The creatives also helped launch Microsoft Windows 10 and a patent program for young women.
Prior to McCann, Young was a creative director at Saatchi & Saatchi and a copywriter at KBS+P and Wieden + Kennedy.
Originally from Rio de Janeiro, Brazil, Vojta previously served as integrated creative director at Saatchi & Saatchi, associate creative director at KBS+P and sr. art director at Publicis.