Claudio de Souza has been promoted to VP at digital marketing agency Isobar US. He will join the management team of the US agency and work to develop global accounts, reporting directly to co-CEOs Geoff Cubitt and Jeff Maling.  VP de Souza previously served as VP of business & operations at Isobar Brazil for the past 15 years. He will lead the Isobar US GM business and sit in the Detroit office. Isobar US GM account director, Ken Zendel, will report into Souza, and will be responsible for day-to-day responsibilities, while Souza will focus on bigger picture initiatives, such as driving digital innovation.
 
An experienced professional with over 20 years of experience in advertising, de Souza was responsible for managing digital advertising for some of the leading brands in a variety of industries such as FCA – Fiat Chrysler Automobiles, P&G, TIM - Telecom Italia Mobile, and Alpargatas. Over the past 15 years he headed successful operations for the agency in the cities of Belo Horizonte and Rio de Janeiro at Isobar Brazil. He also led the management of iconic projects that combined creativity and technology to create unique experiences, such as, FIAT Mio and FIAT Live Store, the only initiative in Latin America to be awarded with the Innovation Cannes Lion.