- Tuesday, Mar. 14, 2017
- NEW YORK
Creative agency Trollbäck+Company has added Alex Moulton as chief creative officer. Moulton, who joins the agency from VICE Media, is already well underway in continuing the agency’s brand-building through design-driven strategy and mixed media — most recently at the helm of NBC Universo’s brand refresh, as well as show packaging for ESPN’s “The Undefeated In-Depth: Serena with Common.”
Prior to Trollbäck+Company, as sr. director, Creative & Content at VICE, Moulton notably helped launch digital content channel Live Nation TV (LNTV)--a joint venture for which he led brand creative, content development, production, and partnership initiatives.
Moulton looks to embrace Trollbäck+Company’s position as a thought leader in the advocacy of design and its profound influence on the world — from entertainment and culture to commerce and policy — in light of the firm’s recent global initiatives for the United Nations. Earlier this year, he joined fellow Trollbäck+Company Creative Director Rosie Garschina in spearheading an AIGA panel on the evolution of motion media, which he moderated as well. As the media landscape continues to shift, Moulton is intent on leveraging the talent and core values of the agency to curate more such work and conversations that genuinely speak to the cultural, technological and, even, political trends shaping the marketplace of its clients.
“Design is inherently political and, to this end, everything we do is all in service of being able to channel our wide-ranging learnings and translate between creatives and clients to tell stories that authentically move people,” explained Moulton who has long turned to music as one such means of crafting brands that emotionally resonate with people in this way. His breakthroughs in the realm of sonic branding are a welcome addition to Trollbäck+Company’s own legacy of music-driven design, with recent campaigns for House of Marley, Nike, and Spotify.
As executive creative director at advertising agency eyeball, Moulton led high-impact product launches, rebrands, and campaigns for major brands, including Amazon, New York Public Radio, and Wildlife Conservation Society’s New York Aquarium, A&E, CMT, Disney, E!, Nickelodeon, Oxygen, Ovation, and VH1. An early pioneer of audio branding, Moulton founded his own branding agency and record label, Expansion Team, in 2002. As chief creative officer of the company, he crafted the sonic identities of Aetna, Amazon Studios/Originals, Boeing, JetBlue, and Rovi, as well as more than 15 TV networks, including CNN International, Discovery, PBS, Universal, and Comedy Central.