Friday, February 22, 2019

With brands pulling ads from Google’s YouTube due to their appearing near terrorist videos and other objectionable content, can TV networks now make a more compelling argument against advertisers diverting ad dollars to certain digital outlets?

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Yes. Brand image is everything.
100% (1 vote)
No. In the big picture the number of digital viewers--and desirable demographics of those eyeballs--is too great to ignore.
0% (0 votes)
Maybe. If Google rectifies the situation, brands will return. If not, TV can make a strong case against digital.
0% (0 votes)
Total votes: 1

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