Saturday, February 23, 2019

In today’s politically charged environment, is it prudent for brands to take positions on social issues?

Primary tabs

Yes, it’s the duty of brands today to be socially responsible and stand for something.
0% (0 votes)
No, it’s marketing suicide in today’s politically polarized marketplace.
0% (0 votes)
It should only be considered if it’s true to the identity and essence of the brand.
50% (1 vote)
If it’s not true to the brand, the risks are great as Pepsi’s Kendall Jenner ad can attest.
50% (1 vote)
Total votes: 2

MySHOOT Profiles

John Komnenich
Director, Editor

Cinematographer, Visual Effects and Animation

Cinematographer

MySHOOT Company Profiles