Tuesday, September 18, 2018

In today’s politically charged environment, is it prudent for brands to take positions on social issues?

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Yes, it’s the duty of brands today to be socially responsible and stand for something.
0% (0 votes)
No, it’s marketing suicide in today’s politically polarized marketplace.
0% (0 votes)
It should only be considered if it’s true to the identity and essence of the brand.
50% (1 vote)
If it’s not true to the brand, the risks are great as Pepsi’s Kendall Jenner ad can attest.
50% (1 vote)
Total votes: 2

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