The newly launched “MK” Series of cinema lenses from the Optical Devices Division of FUJIFILM, along with the UA Series of HDR zooms, will make their Cine Gear debut next month. Also showcased during this event will be the entire range of FUJINON PL mount Cabrio and Premier zooms. The Cine Gear Expo 2017 exhibition runs June 2-3 in Hollywood’s Paramount Studios.

In addition to the new lens highlights, a projection room within the company’s booth will return after a strong customer reception to a similar event held during Cine Gear 2016. A variety of lens technicians from around the country, such as Matthew Duclos, of Duclos Lenses, are scheduled to discuss and compare the optical traits of FUJINON cinema style lenses throughout both days of the show.

“Cine Gear draws its sizeable crowd from some of our most active and involved customers,” said Tom Fletcher, director of sales, Optical Devices Division of FUJIFILM. “While we’ve participated in Cine Gear Expo since its inception, hosting a projection room with independent optical technicians from various rental houses and service facilities is relatively new. We’re looking forward to connecting with our existing customers more dynamically in this way as well as with an exciting, new group of potential FUJINON customers.”

With the first in its series introduced in February of this year, “MK” lenses are currently designed for E-mount cameras and boast advanced optical performance, ultra-compact and lightweight design, as well as superb cost performance. The FUJINON MK18-55mm T2.9 is a standard zoom with an 18-55mm focal length. It is currently available for $3,799. The FUJINON MK50-135mm T2.9 will be available this summer. With a combined focal length range of 18mm-135mm in the Super 35mm format, together the first two “MK” lenses cover the most frequently used range utilized by emerging cinematographers. The series offers fast lenses with T2.9 speed across the entire zoom range, enabling a shallow depth-of-field. The entire “MK” series is designed with the "emerging" cinematographer in mind, whether shooting a live event, online programming, documentary, independent or short film production.