LOGAN, a bicoastal content-creation studio, has appointed Paul Abatemarco as executive producer in Los Angeles, adding two decades of production expertise and close work with the world’s largest brands.

Prior to LOGAN, Abatemarco oversaw sales and operations for Brand New School’s West Coast studio, helping guide the company to record growth during that time. Abatemarco also helped lead MPC launch MPC Creative in the United States and has served as executive producer at Stardust. Most recently, Abatemarco was managing director at Los York.

Abatemarco’s experience includes campaigns with brands such as Nike, Google, Target, Adidas, Honda, Ford and Toyota. The commercial and advertising veteran also served on the management side at studios such as Digital Domain and Radium, and was director of operations at postproduction operation R!OT.

LOGAN, along with its roster of directors at Logan & Sons, has worked on recent brand campaigns for Apple, Nike, BMW, Clinique and Cisco, among others. The company’s latest entertainment marketing campaigns include Netflix’s Santa Clarita Diet and the Clio award-winning work for 20th Century Fox’s blockbuster X-Men: Apocalypse.