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- Tuesday, Jun. 6, 2017
Bonfire diversifies into ad arena, hires Eric Stamile
- NEW YORK
Bonfire Collective, a NYC-based music supervision company founded by creative head Stephanie Diaz-Matos, is getting in the advertising game with the addition of creative principal Eric Stamile. The company made its new venture known during the recent Billboard Latin Music Awards with vibrant Target spots out of Mother New York. Working with well-known music influencer DJ Afro, the spots feature a remix of the classic Latin hit “Oye Como Va” in a variety of genres. Jumping from various locales and atmospheres, they mix cumbia, bachata, reggaeton and salsa, perfectly matching sonic styles with the visuals.
Diaz-Matos is more than familiar with the commercial landscape. Prior to opening Bonfire Collective, she worked at mcgarrybowen as executive music producer for the Verizon Wireless account. She also was a founder of Search Party Music, where she worked on Lost, The Vow and Grey Gardens.
In addition to Diaz-Matos’ experience in advertising and beyond, the leadership of Bonfire Collective now includes Stamile, who composed House of Z, which premiered at the Tribeca Film Festival, and who will be taking on responsibilities as lead composer/creative for Bonfire Collective’s commercial division; and Sarah Bromberg, who started as associate director of music and talent at Creative License. There she worked on spots for Walmart, Subaru, and Budweiser and handled several Super Bowl commercials, which led to work on film and TV projects including Smash, Pitch Perfect 2, and The Affair.
Until this announcement Bonfire Collective has mostly focused on music supervision for television and film. Fresh off of Diaz-Matos’ two wins at the 7th Annual Guild of Music Supervisors Awards for season one of the Netflix series The Get Down, Act 2 of Season 1 premiered on Netflix on April 7, with the 2nd soundtrack installment released on April 21.
On working with Baz Luhrmann on The Get Down, Diaz-Matos said, “It’s an incredible experience to work within this genre of music with a director like Baz, who is an artist with an inspiring and unique creative process, and to be able to work on a show that at its core is about the power of music.” As to the mission of Bonfire Collective, she said we “strive to create strong creative bonds with all of our partners that result in compelling and timeless work.”
Bonfire Collective’s multi-talented creatives have expertise in all aspects of the music world, and can operate in an advisory capacity or manage the entire project from inspiration to end.