Monday, September 25, 2017

A :30 ad slot in the 2017 Super Bowl could go for as much as $5 million, more than double the average in 2007 ($2.39 million). Is the big price tag for the Big Game justified?

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Yes. A guaranteed mega audience in an era of fragmentation has become all the more valuable.
67% (2 votes)
No. It’s an over-priced event, particularly if the football game turns out to be a one-sided dud.
33% (1 vote)
Maybe. It needs to be determined on a case-by-case basis. The right message for the right advertiser is worth the investment.
0% (0 votes)
Total votes: 3