Eric Steele has been named group creative director at Translation where he will report to chief creative officer John Norman.

Prior to joining Translation, Steele served as the first group creative director at 72andSunny New York, where he helped build the office from a startup into a full-fledged agency, leading creative efforts on work for Smirnoff, Samsung, ESPN and Comcast Xfinity. Before moving to 72andSunny, Steele spent nearly a decade at Wieden+Kennedy as a creative director and writer in the New York office, partnering with brands like ESPN, Nike, Jordan, Heineken and Delta. He netted millions in earned media with a stunt in which Heineken dared travelers at JFK Airport to spontaneously go somewhere new and exotic instead of their planned destination.