Saturday, May 26, 2018
  • Wednesday, Sep. 13, 2017
People on the Move
Zulu expands creative and strategy teams with sr. hires
Pictured from top left, clockwise are: Rodger Eyre, Gerald Kugler, Laura Kim and Tim Hopkins
  • --

Zulu Alpha Kilo has hired two new creative directors and two strategy directors. 
On the creative front, Gerald Kugler and Rodger Eyre join from Juniper Park/TBWA where they were most recently group creative directors. Prior to the merger of Juniper Park and TBWA, the pair were executive creative directors at TBWA where they oversaw notable campaigns such as Gatorade’s “Sledge Hockey” and Nissan’s “Back in the game” documentary.  They spent six years running Nissan, creating the “Conquer All Conditions” campaign, which recently earned them a Gold Cassie award in the “Sustained Success’ category in 2016. Throughout their careers, their work has won Cannes Lions, One Show, Communication Arts, Clios, and Marketing awards. Prior to TBWA, they’ve worked at Crispin, Porter & Bogusky, Roche Macaulay, BBDO and ACLC.
They will report into Zulu’s chief creative officer and founder, Zak Mroueh. Kugler and Eyre will join a diverse creative team which includes six other creative directors.
In addition to the hires on the creative team, Zulu strengthened the strategy team by adding two strategy directors, Laura Kim and Tim Hopkins.
Kim joins Zulu from Leo Burnett Chicago and its innovation group, Farmhouse. Kim has worked with such clients as Pfizer, Visa, McDonald¹s, Samsung and Dunkin’ Donuts. Her strategic skillset combines cognitive psychology, trend analysis, and research. Prior to Burnett, she worked at SapientNitro.
Hopkins joins Zulu from Grey London where he lead strategy across some of Grey’s global clients and was a founding director of Grey Response. He has 20 years’ experience in brand, integrated, and transactional marketing with clients such as Vodafone, Volvo and Marks & Spencer.