Six ad trade groups--including the ANA, 4A’s and IAB--are opposed to the Intelligent Tracking Prevention capability of the new Apple Safari 11 browser, contending that it drives a wedge between brands and their customers. What’s your take?

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  2. Six ad trade groups--including the ANA, 4A’s and IAB--are opposed to the Intelligent Tracking Prevention capability of the new Apple Safari 11 browser, contending that it drives a wedge between brands and their customers. What’s your take?

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Submitted by Robert Goldrich on Thursday, Sep. 21, 2017
The ad trade groups are correct. Ad tracking helps brands send the right tailor-made messages to customers.
0% (0 votes)
The new Apple browser protects users’ privacy. Ad trade groups are wrong to compromise that privacy.
0% (0 votes)
Customers should make the decision. If consumers view ad tracking as a benefit, they can opt in and request it.
0% (0 votes)
Total votes: 0

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