Craft, a global marketing production and adaptation agency and a division of McCann Worldgroup, has promoted Shay Fu to managing director of Craft North America. Shay will continue to report to Craig Smith, Craft’s chief information and operations officer.
 
Fu joined Craft in 2013 as EVP/head of integrated operations, Craft New York, successfully growing the NY studio operations across all disciplines and building its digital production capabilities. Most recently, Fu extended her role to oversee production operations in the U.S. and Canada as head of studio operations across Craft’s North America network. 
 
In her new role as managing director, Craft North America, Fu will retain responsibility for studio operations. Fu will also work under the strategic direction of Craft’s chief client officer, Simon Sikorski, and McCann Worldgroup’s North American leadership to nurture and grow all aspects of clients’ integrated production needs. She will build upon relationships with Craft’s regional and global clients such as Microsoft, L’Oréal and Coca-Cola.
 
“Under Shay’s leadership and direction, studio performance in North America has improved dramatically,” said Smith. “Her extensive experience in delivering production solutions together with her ability to build strong relationships with our key clients makes her perfectly suited to this key role within Craft.”