Wednesday, November 22, 2017
  • Thursday, Nov. 9, 2017
People on the Move
McCann NY adds creative duo Karsten Jurkschat and Alex Little
Alex Little (l) and Karsten Jurkschat
  • NEW YORK
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McCann New York has brought Karsten Jurkschat and Alex Little on board as associate creative directors. The award-winning creative duo was previously at Ogilvy Melbourne, Australia.
 
In 2015, Jurkschat and Little were named Australia’s Young Creatives of the Year by the Association for Data-Driven Marketing & Advertising (ADMA) and, this year, were named Australia’s Cannes Young Lion Cyber competition winners. Their joint creative work for clients has led to seven awards at the 2017 Cannes International Festival of Creativity, including a Gold Lion in the Creative Data category. Most recently, their work was recognized with several Clios in the Innovation, Product Design, and Digital/Mobile App categories, as well as a D&AD Impact pencil.
 
“Alex and Karsten are, first and foremost, a great team — they’ve produced award-winning work for national and international clients like AAMI Insurance, BP, and PUMA. Their determination to approach old problems with new perspectives is crucial in the ever-changing marketing landscape,” said Sean Bryan, co-chief creative officer, McCann New York. 
 
At Ogilvy Melbourne, Jurkschat and Little helped lead new business wins and to secure the agency’s first Cannes Gold Lion, propelling the agency to the #3 Innovation Agency of the Year on the Cannes Lion Global Creativity Report 2017.
 
Both Jurkschat and Little have held tutoring positions at AWARD School Melbourne, a program that prepares young talent for careers in copywriting and art directing.