Creative and digital agency We Are Royale (Royale) has hired executive producer Rhys Demery. He brings nearly 15 years of experience within brand, entertainment, and sports marketing, and will help oversee Royale’s client relationships and maintain quality in-house production workflows and processes.

Demery has worked with a wide range of brands, including advertising campaigns for Intel, Jeep, Nike, Sony, Ubisoft, and EA Sports. Working in entertainment marketing, some of his biggest clients include traditional and OTT networks, such as NBC, FX, Hulu, and Amazon.

Demery arrives at Royale following a stint as executive producer at Big Block Content, where he oversaw national projects for Under Armour, ESPN, and Ford. Before that, he was EP at loyalkaspar and ModOp, where he worked on client-direct accounts like Anheuser-Busch InBev and CBS Sports. From 2014-2016, he was managing executive producer at Troika, where he initially met and worked with Heidi Netzley, Royale’s current director of business development. Together at Royale, Demery and Netzley will oversee new and existing account relationships, focusing on elevating client services.

Demery forged his career as a producer at Dentsu America and Think C, but his unlikely foray into the entertainment and advertising industry was preceded by a five-year career in the financial world, where he sat on the bond and futures trading desks of the index-fund giant Barclays Global Investors.

Founded in 2007 by managing director Jen Lucero and partners/ECDs Brien Holman and Jayson Whitmore, Royale maintains offices in Los Angeles and Seattle.