SHOOT Publicity Wire Shares The Most Viewed Motion Picture Industry News Releases Posted In 2017
Mars has utilized great licensed music over the years, perhaps none as memorable as its use of the Anthony Newley and Leslie Bricusse hit “The Candy Man” for M&M’s back in the 1970s. The spots came back in 2016 as the brand tapped pop stars Zedd & Aloe Blacc to create an updated version for a new generation of fans to mark the brand’s 75th Anniversary. The announcement that Mars would be inducted into the AMP Hall of Fame was the most read story on the SHOOT Publicity Wire in 2017.
Coverage ranges from an AMP Hall of Fame induction to the unveiling of the year’s AICE Award nominations, and the jury lineup for the ADC 96th Annual Awards to a short film in the Engineering Field
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The most engaging publicity news release on the SHOOT Publicity Wire (SPW) in 2017 range from news about an advertiser’s induction into the AMP Hall of Fame to the field of nominees for the AICE Awards, the naming of the advertising and motion juries for the ADC 96th Annual Awards, the appointment of chief executives at music and investment companies, and the rollout of new technology.

Topping the SPW rundown this year was a story about Mars--parent for such brands as Milky Way, Snickers, Twix and M&M’s--being named an Association of Music Producers (AMP) Hall of Fame inductee, recognized for Outstanding Achievement in the Use of Music to Define the Brand. Mars joins Volkswagen, Coca-Cola, Nike, Pepsi, Budweiser and McDonald’s among AMP’s roster of most honored advertisers.

Finishing second in number of views was the rollout of The Big Hundred, a social media project designed to inspire the country to perform 100 actions for good during the first 100 days of the Trump administration. Actor/comedians June Diane Raphael (Grace and Frankie, Ass Backwards) and Paul Scheer (The League, Fresh Off The Boat) were on the ground floor of this movement, which was announced to the world on January 17 with a Funny Or Die video starring Scheer. Starting on January 21, @TheBigHundred released a unique piece of content from an artist, comedian, musician, designer or influencer every day on Instagram. Each artist’s post represents a cause near and dear to his or her heart, and tells people how they can take one simple, progressive action that inspire others to share, get involved and become engaged in the political process. People are invited to do something good themselves, post about it and hashtag #TheBig100. The Big Hundred is a non-partisan and non-profit campaign; the creators’ aim is to inspire everyone to become more active in their government and communities, by promoting actions that people on both sides can get behind. These actions range from putting the contact info of your elected official in your phone, to picking up trash, to volunteering. No more tears, America! It’s time to roll up our sleeves and get to work. Together, we can turn 100 little things into 100 big ones. 

Taking third place in the SPW views tally was news that creative and business executive Seven Volpone had been appointed CEO of Big Block Capital Group and Big Block Media Holdings.

Finishing fourth in our rundown was A Different Way of Thinking, a film produced by Mode Project, which was honored by the Council for Advancement and Support of Education (CASE) with a gold award from its Circle of Excellence competition. A Different Way of Thinking, which was produced for the McCormick School of Engineering at Northwestern University, explores the school’s unique “whole-brain” approach to engineering.

Earning the #5 slot was the selection of 22 judges from 10 countries to serve on the full Advertising and Motion juries for the prestigious global ADC 96th Annual Awards, now part of The One Club for Creativity

Settling into sixth place was Black Magic Design’s announcement that DaVinci Resolve, its professional editing and color correction software, is now available on Red Hat and CentOS Linux. This allows customers with Red Hat or CentoOS 6.8 or 7.2 systems to download and use the free version of DaVinci Resolve or the full DaVinci Resolve Studio. Adding Linux support gives customers more choice in hardware, allowing them to build extremely high performance, low cost workstations for editing and color correction. Previously, DaVinci Resolve Studio was only available on a special build of Linux for customers using the high end DaVinci Resolve Advanced control panel for professional colorists.

Next up in the SPW views derby was the unveiling of 2017 AICE Award nominees, including artisans earning a leading three nods apiece such as colorist Tom Poole of Company 3, editors Ben Suenaga of Friendshop!, Jeff Jay of Hero Post, and Eric Zumbrunnen of Exile. Sadly, Zumbrunnen passed away just several months after the AICE Award nominations were announced. The co-founder of Exile, Zumbrunnen died on August 1 following a hard-fought battle with cancer. He was 52.

The eighth place entry recapped recent projects for bicoastal content company heading into 2017. Led by production vets Mike Jurkovac, Igor Kovalik and Bill Boyd, turned out work for RAM Trucks, G-Ro and UNICEF, and videos with artists, Ty Dolla $ign and Black Eyed Peas.

Landing in the ninth slot was Union Editorial’s Daniel Luna who cut “Mama’s Got Bump,” the #loveyourbodyday video from Moms You’d Like to Friend (MYLF). The video hit the ground running, amassing 3.9 million views on Facebook alone in its first week. Directed by Cat Deakins and Masha Sapron, written by Sapron, and shot by Deakins, the video celebrates postpartum bodies as it parodies Sir Mix-A-Lot’s “Baby Got Back” (with vocal by Quin Walters).  

And rounding out SPW’s top ten for 2017 was the naming of Mark Ross as a partner in Riptide Music Group, a synchronization and rights management company that provides music to advertising, movie trailers, TV programming and promos, major motion pictures, videogames, and multi-media productions. Concurrently, Riptide secured a $4 million dollar investment from Ross to finance the future growth of the business.  Ross is the son of legendary music executive Steve Ross, founder and CEO of Warner Communications, and former CEO of Time Warner, Inc. Mark Ross has been active over the last three decades at the highest level of virtually every facet of the music and film business, including serving as executive director of Quincy Jones Productions.

Here’s a rundown of the year’s 35 most viewed news releases on the SHOOT Publicity Wire (click title to read release):

1.     Mars Hears A Sweet Sound: Welcome To The AMP Hall Of Fame 

2.     The Big Hundred Invites America To Take 100 Actions For Good During The First 100 Days of The New Administration 

3.     Seven Volpone Appointed CEO of Big Block Capital Group and Big Block Media Holdings

4.     Mode Project Produced Film Wins International Award for Higher Education Marketing 

5.     Advertising and Motion Juries Announced For Prestigious ADC 96th Annual Awards 

6.     Colorist Tom Poole of Company 3 Tops List of 2017 AICE Awards Finalists  

7. Moves into 2017 After Slate of Major Brand and Artist Collaborations 

8.     Union’s Daniel Luna Helps “Mama’s Got Bump” Hit 3.9M Facebook Views

9.     Riptide Music Group Names Mark Ross, Son of Former Time Warner CEO Steve Ross, Partner, and Secures Multi-Million Dollar Deal To Finance Future Growth  

10.   Hung Le and Ricardo Roberts Launch Bicoastal U.S. Motion Design Studio BIEN 


11.   Blackmagic Design Announces DaVinci Resolve 12.5 for Linux Now Available

12.    Cutters Studios Continues To Rise and Expand in Detroit, Adds Kurt Kulas as Detroit Managing Director 

13.    Sigma Announces 24-35mm T2.2 FF Zoom Cine Lens Pricing and Availability 

14.    Director Duncan Wolfe Returns To One at Optimus From President Obama’s White House 

15.    Director Robert J. Sexton Reveals An Apocalyptic Vision of America in the 360° VR Video “PSYCHO CITY, TX.” for Hollywood Asylum’s New VR App 

16.    Twenty-Two Make Best of Show Shortlist at Mobius Awards  

17.    “A Day in the Life of Lolita the Performing Orca” To Broadcast on People’s Weather Channel in South Africa  

18.    On Six Month Anniversary Of Her Passing, Industry Continues To Mourn Andrea Felicitas Leminske  

19.    Sigma Presents Its Latest Cine Lens Lineup at Cine Gear Expo 2017 

20.    Promoting Multiple Emmy-Winner Justin Grosjean Is Win-Win For Cutters Studios Detroit  

21.    Leading Canadian Media Production Companies Fusion Cine and Great Pacific Media Turn to Archion’s EditStor for High Profile Episodic and Reality TV Shows 

22.    Human Takes 2017 AMP Awards Best in Show for Adidas Originals Adaptation of “My Way” 

23.    charlieuniformtango chalkboard showcases BTW National Honor Arts Students Artwork for 4th Year 

24.    Optimus Teams With Solstice To Create Automated Driving Virtual Reality Experience for Bosch 

25.    Scott McCullough and National Veterans Foundation Among 60th CINE Golden Eagle Awards for Professional Media Recipients 

26.    11 Dollar Bill, Chicago, Expands To Boulder, CO  

27.    NerdWallet’s First Ad Campaign Illustrates The Ease of Better Financial Decisions 

28.    Reel FX Investing In The Future of VR for Social Good at Sundance 2017 

29.    Motion Picture Sound Editors To Honor John Paul Fasal with Career Achievement Award 

30.    Music/Sound Design House Squeak E. Clean Teams With Director Spike Jonze For One-Of-A-Kind Dance Piece For Opening Ceremony’s Fashion Week Showcase  

31.    Technicolor PostWorks Prepares 10 Films For Sundance 

32.    UK Agencies Lead Mobius Awards’ Best of Show  

33.    Director Haroula Rose To Premiere ‘Lost & Found’ Pilot at the 2017 Tribeca Film Festival Then Bentonville Film Festival 

34.    Cyber Security: The Buck Stops In The Boardroom 

35.    Justin Leibow Re-Ignites With Wild Plum 


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