- Monday, Jan. 8, 2018
- NEW YORK
Creative editorial shop Uppercut has added editor Paul La Calandra to its roster. He comes over from Whitehouse Post where he spent more than five years cutting spots for brands including BMW, Lululemon, Samsung, Nike, GM, Adidas and MillerCoors. Prior to Whitehouse Post, he was at Moondog Edit where he originally honed his visual aesthetic. A music buff from an early age, La Calandra continues to draw inspiration from the constant stream of tunes playing in his studio, packing emotion and energy into his visually-driven narrative work.
La Calandra said, “I believe in what the team at Uppercut has built in just over two years and am looking forward to being a part of a close-knit boutique environment. I’m excited to be a part of a group of talented individuals that are equally inspired by storytelling and continue to grow with the changing industry.”
Uppercut owner/editor Micah Scarpelli adds, “Paul has the kind of visual storytelling aesthetic that we thrive on as a team and he fits in perfectly with the laid back and collaborative culture that has become a way of life for both our clients and staff. He’s the perfect addition to our team as we kick off 2018.”
A native New Yorker, La Calandra has 15-plus years of experience as an editor, spanning commercials, branded content and music videos.