Bettina Olf will join Geometry Group Germany as chief creative officer, effective March 1.

A multi-award winning creative, Olf was creative director at Apple Germany where she developed the campaign introducing the iPhone to the German market. For the last seven years she has been a creative partner at thjnk Hamburg working on clients such as IKEA, McDonald’s, Deutsche Bahn and Henkel. Previously, she worked at Jung von Matt, Springer & Jacoby and TBWA on international accounts like Coca Cola, Nivea, Häagen Dazs, Mercedes Benz and Audi.

Diego Miranda, Geometry Group Germany CEO, said of Olf, “She is a renowned creative and has made a decisive contribution her clients’ business with her understanding of modern brand management and how brands can deliver an omni-channel experience. She is exactly the right person to help take our creative product to the next level.”

Olf shared, “I’ve been in advertising a long time, and have worked with many big, exciting clients. These were fantastic experiences, but now I am excited to face new challenges focused on creatively sharpening and optimizing the customer journey.”

Based in Hamburg, Olf will oversee the Geometry creative teams in Hamburg, Düsseldorf and Frankfurt.