• Thursday, Mar. 22, 2018
Music Notes
Oscars strike Eleven in Nike spot
Nike's "Until We All Win" featuring Serena Williams
  • SANTA MONICA, Calif.
  • --

Tennis star Serena Williams is at the center of this Nike spot which affirms that there is no wrong way to be a woman. Titled “Until We All Win,” the ad from Wieden+Kennedy, Portland, broke during the recent Oscars telecast. The commercial is woven with snippets of Williams both on and off the court; the piece is guided by Williams’ intimate narration of her past struggles in becoming the most authentic version of herself. She shares powerful words on womanhood, race and motherhood.

Jeff Payne of Santa Monica, Calif.-based Eleven served as sound designer and mixer on the :30. Assistant mixer was Andrew Smith.

MySHOOT Company Profiles