David Jorba, a 20-plus year broadcast industry veteran, has joined TVU Networks, a global technology and innovation company known for live IP video solutions, as executive VP, managing director of Europe. In his new role, Jorba will lead TVU’s European operations from its regional base in Barcelona and provide a local presence in all major European markets.

Jorba previously held a variety of senior positions during 16 years at Vizrt, a broadcast and digital media content solutions company. He most recently was the president and managing director at Vizrt Americas. Jorba has also recently served as a board advisor to Barcelona-based digital marketing agency TMT Factory, as well as to New York’s interactive data applications and visual branding Polygon Labs.

Paul Shen, CEO of TVU Networks, said, “As part of our commitment to TVU’s customers in the European market, we’ve built a significant presence to better accommodate our growing regional customer base. We could not have selected a better senior executive to lead our European operations. David brings years of industry expertise to TVU, having held senior leadership roles in the broadcast industry prior to joining TVU. David has successfully built and run business operations in Europe and the U.S. His expertise will help tremendously in accelerating our European efforts.”

TVU Networks has over 2,500 customers in more than 85 countries. The TVU Networks family of IP transmission and live production solutions gives broadcasters and organizations a powerful and reliable workflow to distribute live video content to broadcast, online and mobile platforms. TVU has become a critical part of the operations of many major media companies. The TVU Networks suite of solutions has been used to acquire, transmit, produce, manage and distribute professional-quality live IP HD footage as an integral part of news, sports and major global events.

As part of its enhanced support for the European region, on April 2 TVU is expanding its regional headquarters and moving to the heart of Barcelona’s innovation district, known as 22@Barcelona. Tripling its office space has enabled TVU to build and launch a new logistics platform to better support broadcaster live coverage requests and grow its team of broadcast engineering experts that are focused on helping clients transition their media workflows to IP.

Jorba said, “TVU is a company that has established itself as a leader in IP workflows and highly innovative production solutions. I’m excited to be part of a company that has the products, ideas and talent needed to build up the most cost-effective, flexible and reliable live production platform of the future.”