Friday, January 18, 2019
  • Wednesday, Apr. 4, 2018
Ncam to launch next-generation lighting and depth solutions for augmented reality at NAB
Nic Hatch, CEO of Ncam
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Ncam Technologies, developer of augmented reality technology for the entertainment industries, will launch at NAB 2018 new products and solutions designed to enhance lighting and depth within AR platforms for a more naturalistic look.

Real Light is designed to solve the common challenge of making augmented graphics look like they are part of the real-world scene. Real Light captures real-world lighting (direction, color, intensity, HDR maps), and renders it onto augmented graphics in real-time, adapting to each and every lighting change.

Real Depth provides a new and unique automated technique for sensing depth. By extracting depth data in real-time, subjects are able to interact seamlessly with their virtual surroundings for the most realistic and synergetic visual engagement.

Extreme, a new option for Ncam’s camera tracking products, provides enhanced camera tracking for severe lighting conditions, especially stage lighting including strobing effects.

Nic Hatch, CEO, Ncam, said, “These new technologies take our augmented reality platform to the next level, providing our customers with unrivalled possibilities, enabling an even more realistic look to graphics content.”

All three solutions will be available for live demonstrations on Ncam’s booth C5629 at NAB 2018. Ncam’s augmented reality technology can also be seen on the booths of leading manufacturers including Avid (SU801), Vizrt (SL2416) and Ventuz (SL13316) which will also be announcing its newest software, Version Ventuz X, featuring a brand new generative motion graphics and effects toolkit aimed at real-time presentation of mass data.

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