Dailey has brought Minh Le on board as its chief digital officer. The hiring is a further evolution of the agency since it bought back its independence last year, reflecting Dailey’s commitment to expanding its digital capabilities to meet the needs of clients such as Honda Powersports, Carnation Breakfast Essentials, and Dole.

“Minh will help us exponentially grow our ability to help transform our clients through digital,” said Steve Michell, SVP and managing partner at Dailey. “We’ve partnered with him the past and he’s shown that he can build a great digital team. We brought him in to do the same thing at Dailey.”

Prior to Dailey, Minh worked at digital agencies Razorfish and Acquity Group where he teamed with clients such as Singapore Airlines, Ingram Micro, Sony, and Disney. In 2010 Le co-founded Dustland, an agency focused on complex marketing and branding challenges for clients such as Cisco, Volkswagen, and Visa and has partnered with Dailey in the past.  After growing Dustland to a team of 30, he sold the organization to a firm based in Boston.

As part of his new role, Le will be tasked with building out the digital team, establishing relationships with technology partners and driving innovation both internally and for Dailey’s growing list of clients. His goal is to integrate Dailey’s digital and experiential work, increasing capability in platforms like artificial intelligence, machine learning and augmented reality.

“I’m excited about joining Dailey because of its remarkable 50-year track record helping brands tell their stories,” said Le. “I have an opportunity to really shape the digital capabilities for the company and build out a team that can compete with anyone. This is an opportunity to help Dailey utilize digital strategy and technology to tell brand stories in a more personalized way.”