Casanova//McCann has promoted Will Pierce to sr. VP, chief strategy officer.

Pierce, who joined four years ago as director of strategic planning for the New York office, becomes the agency’s first overall chief strategy officer, encompassing its national network of offices. He has over 18 years of experience across general, Hispanic and global markets. He started his career at McCann, built Hispanic expertise at Saatchi/Conill, general market & global experience at Havas/Arnold, and then joined Casanova//McCann in 2014. Most recently, he was VP, director of strategic planning. 

Ingrid Otero-Smart, president/CEO of Casanova//McCann, said of Pierce, “He has helped us build a world-class planning department that has contributed significantly to our clients’ businesses and, as a result, has been instrumental in our continued growth.”

Casanova//McCann is one of the fastest growing Hispanic-focused agencies in the country and works with well-known brands such as Nestlé USA, Chevrolet, Carl’s Jr, eBay, California Lottery, and many others. The agency has full-service offices in California, New York, and Detroit, and employs over 100 professionals.

“I couldn’t be more excited about this new opportunity and what the future holds for us,” said Pierce. “We’re gearing up to take Casanova//McCann to the next level through provocative thought leadership and culture-driven creativity. If there’s one thing I’ve learned through all of my experience, it’s that culture has an almost magical power to shape brands into those that consumers will fall in love with.  We’re getting to the heart of cultural truths that will create more of those brands.”