Havas Media has named Nathan Woodman its U.S. chief data offficer. In this role, he will develop strategy across Havas Media and oversee teams that deliver clients a competitive advantage supported by data, analytics, and optimization.  Based in Boston, Woodman will report to Colin Kinsella, CEO, North America of Havas Media.  Michael Kaushansky, who previously held the position of U.S. chief data officer of both Havas Media and Havas Creative, now will serve as U.S. chief data officer of Havas Creative and president of Helia, a Havas network digital agency.

Woodman will deliver measurement-first, data-driven media strategies to Havas Media’s entire U.S. client roster. Leading a team of over 80 experts, he will add speed to the transformation Havas Media already brings to its clients. Employing Havas Media’s proprietary technology, Woodman will cultivate an agnostic, agile, and GDPR-compliant approach to data across the agency.   

“Nate’s an innovator on the highest level who will bring increased firepower as we continue to grow,” said Kinsella. “He knows that the real value of data lies in its ability to create meaningful connections for brands and their audiences. We know Nate will effectively drive our clients’ sales and maximize the value of their marcom efforts.”

Woodman returns to Havas Media from IPONWEB, where he served as SVP strategic development and GM of Demand.  Prior to that, he served as chief operating officer of Adnetik/Digilant, an affiliate of Havas, and SVP corporate development at Havas Digital in Boston.  As a member of Havas Digital’s global strategy team back in 2007, Woodman played an instrumental role in positioning Havas Digital as the first global holding company with a Trading Desk capability.

“I returned to Havas Media because of its ability to consistently create meaningful strategies and execute them flawlessly across channels for clients,” said Woodman. “The Havas Media team is world-class; it has the consumer at the heart of every strategy and possesses the right tools to reach them.”