Wednesday, September 19, 2018
  • Monday, Jun. 4, 2018
People on the Move
Brittany George promoted to director of TV & digital content at Alkemy X
Brittany George
  • NEW YORK
  • --

Creative content company Alkemy X has promoted Brittany George to director, TV and digital content. For nearly two years, George has worked alongside Andy Singer, EVP of TV and digital programming at Alkemy X, growing the company’s Original Content Division, while developing and producing shows in partnership with Discovery, Travel Channel, Fuse, and MTV. 

Most recently, in her previous position as manager of TV and digital content at the New York office of Alkemy X, George was instrumental in the development of “The 212,” an upcoming docu-series from Fuse Media. Alkemy X is currently producing the TV show, which follows six breakout millennials on the pulse of the New York City music, fashion and art scenes and catching the eyes of some of music’s biggest stars. “The 212” is slated to premiere this October on Fuse. 

Past and notable Alkemy X unscripted TV projects include Food Network’s “Restaurant Impossible” and “Food Feuds,” and Velocity’s “Unique Rides,” which wrapped its third season with Alkemy X earlier this year. 

“In the short time that she has been with Alkemy X, Brittany has done a stellar job increasing our development pipeline and marketplace presence, while consistently identifying potential on-air talent and ideas we can take to market,” said Singer. “This is a well-deserved promotion, and a win-win for Alkemy X and our valued network partners, who can all attest to the passion and drive Brittany brings to making great shows come to life.” 

Singer predicts that truly multi-platform content will play a bigger role in the future of entertainment. Currently repped by APA Agency, Alkemy X is positioned accordingly as an end-to-end strategic development and production partner behind its award-winning team of designers, strategists, writers, and filmmakers. 

“As today’s brands and entertainment networks look to conceive and produce content for the growing segment of digitally native audiences, we are excited about the creative talent and resources we have in place to bring that content to life,” says Singer. “Our recent work with multi-platform innovators like Fuse (for “The 212”) is a testament to this.” 

George, who has pitched content for global brands at Alkemy X, as well as developed content leveraging the company’s VFX department, will play a pivotal role in expanding the company’s footprint in both content areas. In support of this objective, George is tasked with spearheading strategic co-production partnerships with leading content creators in the industry.

In addition to recent commercials, promos, and branded content for Samsung, GEICO, IBM, Sea Shepherd, Target, eBay, and Julie Taymor’s Broadway revival of “M. Butterfly,” Alkemy X’s broadcast and network short-form team has been making waves on the awards circuit lately, with two Bronze Telly Award wins for its work for Xfinity/Comcast, as well as wins at the Philadelphia Ad Club Awards and the ADCP Louix Awards. Alkemy X is also a current finalist for three Cablefax nominations, as well as a 2018 PromaxBDA North America Awards Finalist for its recent SYFY rebrand campaign.

Meanwhile, Alkemy X’s VFX department is currently working on the upcoming season of “Fear The Walking Dead” (AMC). Other recent credits in the scripted film and television sector include: “High Maintenance” (HBO); “Blindspot” (NBC); Frequency” (CW); “The Marvelous Mrs. Maisel (Amazon); “Power” and “Sweetbitter” (STARZ); and last summer’s No. 1 box office hit “Split” (Universal Pictures) marked Alkemy X’s fourth feature-film collaboration with Academy Award-nominated writer/director M. Night Shyamalan. 

 

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