- Wednesday, Jun. 6, 2018
- LOS ANGELES
Entertainment marketing agency Wild Card and sister company, creative agency 3AM have hired Tara DeVeaux as chief marketing officer. DeVeaux joins the shops from BBDO New York, where she was CMO, and brings two decades of brand and entertainment marketing experience to the fold.
Founded in 2014 as a joint venture between Ridley Scott’s RSA Films and Wild Card, 3AM has been a player in the evolving content landscape with brand partnerships for The Martian and Alien: Covenant, and world building for properties such as Blade Runner 2049. “Tara is that rare marketer who understands the worlds we play in,” said Alison Temple, managing partner of 3AM. “There is a cultural shift driving what we do where content has to be more than just entertaining in order to impact audiences on behalf of brands. Tara brings an understanding of the audience insights and behavioral data brands require for successful creative campaigns.”
“I’ve been a fan of Wild Card and 3AM for a while now,” DeVeaux commented. “Their commitment to craft and ability to develop deeply immersive narratives paired with innovative targeting and distribution strategies is a unique combination in this space.”
“Tara has a passion for entertainment and fluency with streaming and social media platforms that is a great fit for our culture,” said Nick Temple, owner and editor, Wild Card, which has created recent campaigns for Ready Player One, Deadpool 2, The Incredibles 2, Widows, Spider-Man: Into the Spider-Verse, The Greatest Showman and The Post. “She’ll work with our team to best integrate strategy, audience insights and distribution into our work creating theatrical teasers, trailers and spots with the most memorable stories and greatest reach.”
DeVeaux’s experience includes a previous tenure at BBDO New York as an EVP, sr. account director, leading teams for brands such as HBO, Mountain Dew and American Red Cross that won over 200 other creative awards including 13 Cannes Lions. She has held account management positions at agencies SpikeDDB and Young & Rubicam. She worked in the mobile marketing space with clients including Vibe and Spin magazines, the Elvis Presley Estate and The Grammys, and was VP, interactive promotions at Oxygen Media.
Wild Card’s work has been honored recently with CLIO Entertainment awards for Atomic Blonde, Blade Runner 2049, Alien: Covenant, Spider-Man: Homecoming, The Post, War for the Planet of the Apes, Baby Driver and American Sniper, CLIO Music awards for Alien: Covenant (with 3AM) and a Golden Trailer award for Blade Runner: 2049.