BSSP, an independent, full-service agency that works with the likes of Mitsubishi, Greyhound, Rao’s Homemade and NBA2K, has named Ian Boyd as its new content director. Boyd comes from a unique background. Raised as a windsurfing wunderkind in the waters off Southern California and Hawaii, Boyd was featured on the cover of more than 40 magazines around the world, MTV Sports, and dozens of tutorial videos and sports adventure films.

From his experience performing in front of a camera, Boyd learned early that shooting photos, video and producing creative work was in his DNA. He started his own San Francisco-based interactive design studio, Cosmic Planet, which later morphed into video production agency, Reel Fresh, Inc. As head of both these content agencies, Boyd worked with a number of colorful brands and high-profile clients such as Red Bull, LEGO, LeapFrog and GoPro.

In his new role at BSSP, Boyd will help the agency build out a full-service content and production studio in its Sausalito headquarters, directing talent, content, and film. He will report to Vince Genovese, executive director of integrated production.