BETC London has appointed Nick Docherty to serve as its head of strategy. He comes over from Wieden+Kennedy New York. In his new role at BETC London, Docherty will join chief creative officer/partner Rosie Bardales and managing director Andrew Kay to work on the shop’s roster of clients which includes Rimmel, Swatch and Cow and Gate.

Docherty has nearly 20 years of experience. He started out at Ogilvy, worked to change behavior for good at Leo Burnett, embraced the sharp end of creativity at W+K Amsterdam and then moved across the Atlantic for a global leadership position at W+K New York. In that role, he’s been busy building integrated strategy teams across the Wieden + Kennedy network for brands such as Corona and Bud Light, marrying traditional planning skills with digital strategy, communications planning, social influence and community management to find new ways of developing disruptive content and connection.