Friday, February 22, 2019
You are here:

Land Rover "Reel Life"

By

HYPE
Tuesday, Aug. 21, 2018

1231 views

Log in or register now!

The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion.  Director Michael Bernard evokes skill for blending striking imagery rendered with a photographer’s eye and an approachable mastery of narrative. To help accomplish this sense of intimacy blended with an aesthetic of style and grace, Bernard employed a Canon 1DX MK2 for both the films and accompanying print campaign. At ease with a small team of agency and production, the interview subjects opened their doors and hearts to reveal how interests connect to something bigger – deeply connected family, a bold legacy, or quiet reverence. "Reel Life" travels to Aspen where Juan Grobler finds deep meaning in the majesty of mountain streams.

Credits

Client: Jaguar Land Rover
Vice President, Marketing: Kim McCullough; Manager, Digital, Social & CRM Joseph Barbagallo; CRM Communications Specialist, Rachel Brotsky; Digital Communications Specialist, Christopher Jeyes

Agency: Spark44
Managing Director, NA, Tony Hobley; Business Director, USA, Sabina Sebastian; Senior Account Director, Michelle Guzman; Account Supervisor, Alexandra Arroliga; Account Executive, Roxanne Alberts; Executive Creative Director, NA, Matt Page; Executive Creative Director, NA, Peter Buck; Creative Director, NA, Brendan Moran; Copywriter, NA Bec Couche; Art Director, Peter Cooper; Film Producer, Erik Press; Stills Producer, Deb Grisham; CRM Strategist, Heba Elghobashy

Production Company: The Bigger Picture
Director/DP, Michael Bernard; EP, Tracy Mays; Producer, Darrin Ball 

Editorial/Post Company: Moondog
Editor, Brendan DeLoach; Colorist, Marcello Amati

Music: The Night Club: "Life’s Wonder" by Steven Gutheinz | Branching Out: "Windy City" by David Westlake | Hidden In Plain Sight: Music- "Clair De Lune" by Claude Debussy, Matthew Naylor, Oliver Spencer | Reel Life: "Pretty Lie" by Kinski Gallo | Maker of Champions: "Gunplay" by Luke Richards

Audio Post: One Thousand Birds

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Feb. 21, 2019

Creative content studio The Collective @ LAIR has signed NYC-based...

Thursday, Feb. 21, 2019

Amandla Stenberg brought the audience to their feet as she talked of being...

Thursday, Feb. 21, 2019

As authorities laid out their case against "Empire" actor Jussie Smullett...

Thursday, Feb. 21, 2019

“Wonder Woman” took moviegoers by storm in 2017, taking in more than $820...

Thursday, Feb. 21, 2019

For Grammy-winning producer-songwriter Alexander Shuckburgh, the Academy...

Thursday, Feb. 21, 2019

After more than a decade collaborating with the writer and director...

Recent SPW Releases

Thursday, Feb. 21, 2019

The Producers Guild of America (PGA) announced that the 11 th edition of...

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

Tuesday, Feb. 19, 2019

Winners have been announced for the 21 ST CDGA (Costume Designers Guild...

Tuesday, Feb. 19, 2019

New York Festivals will bring together some of the most technically...

Tuesday, Feb. 19, 2019

The Global Advertising Lawyers Alliance ("GALA") announced today that it...

MySHOOT Profiles


Director
Rebecca Blake
Director
Carlos Cuaron
Director

Visual Effects and Animation

MySHOOT Company Profiles

Top