MediaMonks is reinforcing its European operation with the dual promotion of Jeroen van der Meer and Sicco Wegerif to the jointly held position of managing director. The duo—previously in charge of two of the company’s core departments: Platforms and Creative Content—will now lead MediaMonks’ Amsterdam office.

Both Van der Meer and Wegerif are veterans of MediaMonks. As the company’s former executive creative director, Van der Meer led the creative teams behind some of MediaMonks’ most awarded campaigns including: Reporters Without Borders: The Uncensored Playlist, Weber BBQ Cultures and Google Nightwalk. Under Van der Meer’s leadership the global team of creatives has grown exponentially in recent years. In turn, Wegerif earned his stripes by building the global Platforms team from a two-person operation to the company’s largest proposition—producing apps and dotcoms for clients such as Google, Twitter, Heineken and the U.S. Air Force. Before joining MediaMonks, Wegerif worked as managing director at OOiP and operations director at Agency.com. 

MediaMonks CEO Victor Knaap commented, “It’s great to see two long term Monks grow within the company. Given their shared knowledge of our digital and cultural DNA, Jeroen and Sicco are the ideal duo to boost our European operations and continue the focus on delivering world class work for our clients.”

Wegerif said, “I believe we offer a unique combination of creative and operational management skills—which is exactly what brands and agencies are looking for. Add more than 750 talented Monks to the mix and you hold the recipe for revolutionary work.”

Van der Meer added, “We’ve watched as Amsterdam has evolved into the European version of Silicon Valley over the years—opening up countless opportunities for delivering innovative campaigns. Together with Sicco and our clients, I’m looking to make use of our proximity to tech even more to raise local creative work to internationally renowned levels.”