Tuesday, September 25, 2018
You are here:

Foster Care Kids Experience Beach For The 1st Time In HAYMAKER Campaign For Reef

By

Robert Goldrich
Tuesday, Sep. 4, 2018

608 views

Log in or register now!

L.A.-based creative agency HAYMAKER has launched “First Beach,” a campaign for beach footwear and apparel company Reef that includes a docu-short featuring non-profit organization Urban Surf 4 Kids that takes viewers behind-the-scenes and features the raw emotions of 10 children living within the foster care system as they experience the beach for the first time.

“Many of us take the beach for granted,” said Matt Johnson, founder and chief strategy officer at HAYMAKER. “We forget how powerful and transformative that experience can be. With ‘First Beach’ we’ve been able to share that experience and capture some of the beach’s magic.” 

“'Beach Freely' (the Reef mantra) is about helping everyone experience the power of the beach,” added Jay Kamath, founder and chief creative officer of HAYMAKER. “Each foster kid has overcome so much. We feel honored to help these individuals experience the beach in their own way, and give them inspiration for what else is possible in their lives.”

Tyler Haft directed this “First Beach” docu short.

Urban Surf 4 Kids is an outreach organization that works to empower foster and at-risk youth through surf therapy and community service based mentoring programs. Using water sports as a catalyst, Urban Surf 4 Kids teaches kids how to first have fun, and then give back to their communities and neighborhoods through local service projects. 

Credits

Client Reef Mike Matey, VP of marketing; Tait Hawes, creative director; Jen Wilson, marketing director; Shea Perkins, marketing manager. Agency HAYMAKER Jay Kamath, founder, chief creative officer; Matt Johnson, founder, chief strategy officer; Paige DePaepe, jr. designer; Cameron Kokes, jr. writer. Production Tyler Haft, director/cinematographer; Brendan Calder, cinematographer. Editorial Jarod Tabor, editor. Music J.R. Narrows

 

 

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77602/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77602/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77602/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77602/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Sep. 25, 2018

At an age when other Hollywood stars are settling into retirement and...

Tuesday, Sep. 25, 2018

Production company Durable Goods has signed director David Falossi II for...

Tuesday, Sep. 25, 2018

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of...

Tuesday, Sep. 25, 2018

Production house m ss ng p eces has brought L.A.-based comedy directing...

Monday, Sep. 24, 2018

Robert Greenblatt, who has run NBC's entertainment division for nearly...

Monday, Sep. 24, 2018

Production company Superprime has added filmmaker Yorgos Lanthimos to its...

Recent SPW Releases

Tuesday, Sep. 25, 2018

Eastman Kodak Company and Kodak Alaris announced today the availability of...

Tuesday, Sep. 25, 2018

Today, the American Film Institute (AFI) announced that the 32nd edition...

Tuesday, Sep. 25, 2018

The American Society of Cinematographers (ASC) is now taking submissions...

Tuesday, Sep. 25, 2018

Sigma today announced five new Sigma Global Vision lenses shown for the...

Monday, Sep. 25, 2017

321 the Agency announced today it was named one of 50 statewide companies...

Monday, Sep. 24, 2018

Carbon collaborated with integrated agency Golin to create a fully-...

MySHOOT Profiles


Director

Director
Ky Dickens
Cinematographer, Director

Director, Producer

MySHOOT Company Profiles

Top