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People on the Move
Matt Watson joins CULT as exec creative director
The CULT trio (l-r) of founder/chief strategy officer Bridey Lipscombe, ECD Matt Watson, and founder/chief creative officer Cat Turner.
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Independent digital agency CULT has brought Matt Watson aboard as executive creative director. He earlier served as a creative director at Digitas UK and  SapientNitro.

Based out of CULT’s London office, Watson will be leading the creative team, ensuring all work is ever-evolving and insight-led; working in partnership with clients to deliver brave campaigns that build brands with every interaction.

Since chief creative officer Cat Turner and chief strategy officer Bridey Lipscombe opened its doors in 2012, CULT has seen exceptional growth, attracting brands such as Barbour, Agent Provocateur, Farfetch, Royal Salute, Sally Hansen and Marc Jacobs, leading campaigns for major female talent, such as Katy Perry, Beyoncé, Lady Gaga and Sarah Jessica Parker, and in 2018, winning clients such as Amazon Fashion, NBC Universal, UMBRO and Netflix.

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