• Thursday, Sep. 20, 2018
People on the Move
VML London adds creatives Kemanes, Nedelcu, Hochberg, Collaro
VML London's (l-r) Eve Kemanes, Paula Hochberg, Athina Collaro, Harsh Kapadia and Andreea Nedelcu.
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VML London, a creative and innovation agency, is further building up its now 25 strong creative department under the leadership of ECD Harsh Kapadia, who joined at the beginning of the year from VML New York. Coming aboard are the sr. creative team of Eve Kemanes and Andreea Nedelcu, as well as sr. copywriter Paula Hochberg and sr. designer Athina Collaro.

Kemanes and Nedelcu, Hochberg and Collaro have worked in numerous top creative agencies across the globe including Jung von Matt, Senora Rushmore, Leo Burnett, JWT, VCCP, and Digitas. They bring a wealth of expertise in innovation and through the line creativity at both a local and global brand level.

They join the agency at an exciting time. They will work on VML’s recent account wins Baileys (Global Digital AOR) and Nestlé Skin Health (Global AOR) as well as existing clients including Colgate-Palmolive and the International Olympic Committee. They will also take an active role in the new business drive across the region. 

VML London expanded its headcount by 62% YOY (year over year comparison). The agency is actively looking for five more creatives. The creative department is 25 strong, 64% female and 27% BAME (Black, Asian and minority ethnic). It includes 10 different nationalities. 

Hochberg is a Spanish-Argentinian sr. copywriter. She most recently worked at Senora Rushmore in Madrid--ranked most creative Spanish agency over the last 12 years. In 2018 she won a Film Lion at Cannes for the Red Cross’ “Decisions.”

Kemanes has worked in Amsterdam, London, Prague and Hamburg for top creative agencies including Ogilvy, VCCP, and Digitas. Her work for the UN Refugee Agency won 5 Cannes Lions in 2016. 

Nedelcu trained at Miami Ad School Europe and worked for Leo Burnett, JWT and Jung von Matt on a wide spectrum of clients. Her latest work, The Gender Salary Experiment, won many accolades including a New York Festivals Gold and a Clio Silver.
Collaro is a sr. graphic designer and concept artist with eight years of experience in retail and luxury. She worked at Jo Malone, Avon, Hunter Boot and GlossyBox, among others.

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