Independent integrated agency DNA has brought Gabe Hajiani aboard as head of creation and content, a new role at the Seattle-based shop. He was previously partner at Wexley School for Girls where he helped grow that agency and its services over 10 years across production and project management.

Hajiani will become part of DNA’s management team. He is being charged with expanding the agency’s experience branding and integrated production capabilities across digital and traditional communications. He will also lead DNA’s recently launched independent production company.

“We are creating new ways for consumers to experience our client’s brands that extend beyond more traditional models of communication,” explained Chris Witherspoon, president and chief growth officer of DNA. “Gabe brings us deep skills in making and building brand experiences that leverages his background as an architect, sculptor and marketer.”

At Wexley, among the many projects Hajiani championed was the creation of The Medalist, an 11-foot bronze statue at the new headquarters of Brooks Running. The Medalist was forged with running medals from thousands of runners around the world who donated them to be part of something bigger after learning about the statue on social media and in-store.

Hajiani rejoins fellow Wexley alum Christine Wise, who joined DNA in July as chief strategy officer and part of its leadership team. Since May, DNA has added six former Wexley staffers to the agency which also include Rob Scherzer as sr. data strategist, Chelsea Webber as sr. brand strategist, Annie Richards as account director and Lindell Serrin as sr. art director and designer.

DNA’s clients include: Amazon, BECU, Ben Bridge, Consumer Cellular, Cray, MemorialCare Health System, Darigold, Puget Sound Energy, Golden 1 Credit Union, Fred Hutchison Cancer Center, Nordstrom and Healthy Paws Pet Insurance.