Bicoastal design-forward creative studio Brand New School has added JP Rooney to its NY team as creative director.

As an animation director, designer, and illustrator, Rooney has worked for numerous global brands, including Google, Target, Oreo, Toyota, and Bleacher Report. 

As a creative director at Brand New School, Rooney will focus on telling stories via design and animation. Prior to joining Brand New School, Rooney was associate creative director for Gentleman Scholar, spearheading the launch of its East Coast offices. Rooney has received honors from Cannes Lions to Clios, and his work is included in the MOMA permanent film archive.

Since joining Brand New School, Rooney has directed a major project for Google’s hardware launch and led a PSA for TheirWorld.