- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
- Thursday, Dec. 13, 2018
Creative director Drenik goes SOUTH
- SANTA MONICA, Calif.
SOUTH Music and Sound Design has brought artist/composer/producer Matt Drenik on board. Bringing an A&R-style approach to the role of creative director, Drenik has a music-making background spanning virtually all areas--from touring the world to running the Portland-based collective and label Get Loud, to composing for TV shows, including dozens of featured songs written specifically for the FX hit series Sons of Anarchy.
With deep ties to the indie music scene, Drenik widens what SOUTH can offer its advertising clients. And at the same time, SOUTH will provide Drenik the opportunity to take his specific talents and expertise to a broader stage, forging collaborations focused on creative diversity.
Drenik got his start as frontman for Austin rock band Lions, touring and signing to a mix of major and indie labels over the past 15 years. In 2008, Drenik’s band was asked to perform a track for the pilot episode of Sons of Anarchy. It was an auspicious entrée into the world of TV; Drenik served as a contributing composer for the series for all seven seasons. One of Drenik’s most well-known tracks, his version of Neil Young’s “Hey Hey, My My” has reached over 31 million hits on YouTube.
His solo work was performed under the Battleme moniker. Battleme’s repertoire not only showcases Drenik’s chops, but also his talent for distilling a visual idea into the perfect musical accompaniment. Additionally, in the role of music supervisor,
Drenik has handled sync and licensing for his own outfits and the Get Loud roster, including song placement in HBO’s Here and Now, Showtime’s Shameless, and EA’s UFC 2. Since moving to LA in early 2018, Drenik has seen his network of singers, writers and emerging musicians widen even further, all the more for him to tap into at SOUTH.