Art Adams has joined ARRI Inc. as cinema lens specialist. The newly created position will further develop and support sales of ARRI lenses for North America, while collecting user feedback from imagemakers.

Adams has worked as a director of photography for over two decades, focusing on commercials, branded content, visual effects and much more. He also served as a technology consultant for companies including Sony, Canon, Element Labs, and Sound Devices. He is a longtime contributor for publications such as ProVideo Coalition and DVInfo, in addition to authoring articles for American Cinematographer, Australian Cinematographer, Camera Operator Magazine, Film and Digital Times, and HD Video Pro. As a trainer for the ARRI Academy, he instructed classes on ARRI camera systems including the ALEXA LF.

Adams said, “I look forward to using my new position to support visual storytellers in achieving their cinematic goals.”

Sebastien Laffoux, ARRI Inc. VP of Camera Systems Sales, said of Adams, “he understands the demands of productions both technically and artistically to help us deliver the best tools possible.”

Adams will be based out of ARRI’s Burbank office.