Production company/content creation studio BODEGA--with bases of operation in NY, L.A. and San Francisco--has added veteran executive producer Mark Kovacs to oversee production in its NY office. Kovacs’ hire follows BODEGA’s recent expansion to the Los Angeles market.

Kovacs joins BODEGA after many years as EP at Humble. Prior to that, Kovacs spent 20 years as a global line producer for brands including Chevy, Cadillac, Audi, BMW, Verizon, AT&T, TJX, and Procter & Gamble. He is also entering his second term as a board member of the AICP East.

Kovacs said, “I was attracted to BODEGA because their integrated company model is what the future of production looks like.”