Louise Gray-Murray has joined Saddington Baynes as head of production, bolstering the London-based studio’s creative team with over 25 years’ experience in postproduction, animation, and CGI.

Gray-Murray comes aboard Saddington Baynes following a two-year stint as managing director of Virtual Light Production, delivering brand development, marketing communications and content across a range of high-profile brands.

She spent eight years as head of TV at SapientNitro, working on campaigns for BSkyB, ESPN, Vodafone, and LG. While working at SapientNitro, Gray-Murray set up the company’s in-house postproduction facility, specializing in Flame, Maya, AfterEffects and Cinema 4D. This venture resulted in significant growth and profit increases across the TV department.

Gray-Murray has also played a key role in the creation of two award-winning short films, Viking and Whisper; the former won Best Global Short at the Arizona Film Festival and was recognized by the Sundance Film Festival in 2015.

She will play an integral role across all campaigns for Saddington Baynes’ roster of global clients.

James Digby-Jones, ECD of Saddington Baynes, said Gray-Murray “will help accelerate our growth and ambitions in CG and VFX commercials production.”