Digital experience agency INPHANTRY has promoted Regi Jacob from associate creative director to creative director. He had served as ACD since 2017. At INPHANTRY, Jacob has worked on strategic campaigns and product launches for a broad range of clients, including PUMA and Toyota. He continues to work closely with co-founders Kevin Lee and Derek Tran to ideate and execute story-driven brand experiences.

Jacob’s diverse background spans interactive, advertising, and entertainment. After starting his career as a copywriter, Jacob earned his MBA from Georgetown University and quickly made his mark in the world of video games and lifestyle brands at MXM Social, Bethesda Softworks, and AKQA.

From branding and marketing strategy to copywriting and concept development, Jacob has been a part of several iconic video game franchises, including Call of Duty, Fallout and Dishonored. He then extended his experience into the Boston advertising scene, working as a creative director, copywriter, and strategist at agencies BEAM Interactive, Almighty, George P. Johnson, and Allen & Gerritsen. Notable clients during this period include IBM, MINI, New Balance, and Blue Cross Blue Shield. His work has garnered three Clios and an AICP honor.