Sweetshop has appointed Greg Schultz as the new managing director of its U.S. operations overseeing the company’s offices in Los Angeles and New York and working closely with recently appointed executive producer J. Patrick McElroy.

Schultz is an L.A.-based EP with more than 25 years of experience creating commercials, television, film and digital content for ad agencies, networks and studios. 

In addition to over 20 years line producing in all formats, he has previously served as an EP at RadicalMedia, RSA Films and Epoch Films where he helped lead the diversification of those companies into multi-platform entertainment and content marketing providers. Schultz has worked with brands including Bud Light, Honda, McDonald’s, Nike, Pepsi, Samsung, Smirnoff, United Airlines and Walmart, as well as U.S. agencies ranging from BBH and Droga5 to Goodby Silverstein, Saatchi & Saatchi, and BBDO. 

Wilf Sweetland, global CEO and partner of Sweetshop said, “Greg is one of those rare individuals who easily navigates the worlds of both craft and commerce. I know our agencies and client partners and all of our people around the world are going to love his can-do attitude and focused attention to detail.”