On the heels of the consolidation of the global Johnnie Walker business at Anomaly, the agency has hired four new group creative directors at its founding office in New York. The new GCDs hail from a diverse group of top agencies--72andSunny, Droga5 and Wieden+Kennedy--and will help new clients like Ally Financial, Booking.com, and Petco transform their businesses beyond just “advertising.”

The agency had already handled the U.S. account of Diageo’s Johnnie Walker brand and just this month won global creative duties following a competitive review. The Johnnie Walker global business will be led by Anomaly’s London office working closely with the New York team.

The new hires are Tara Lawall, former creative director at 72andSunny, who will be based in New York along with Donnell Johnson, previously creative director at Droga5, Laura Sampedro, formerly creative director at Wieden + Kennedy London and Carlos Alija, another former Wieden+Kennedy London creative director.

“It’s not the name on the door, it’s the people in the building who give us permission to call ourselves Anomaly--we’ve seen it recently with the addition of Josh Fell in L.A. and the exciting, expanding team in London. This new generation of thinking is going to spark a powerful revolution within our walls. This is what I love about our business,” said founding partner and global CCO Mike Byrne.