Rosie McGuire has been promoted to executive creative director at VMLY&R. She will report to Jason Xenopoulos, chief creative officer and continue to be based in the agency’s Cincinnati office. 

As Cincinnati creative lead, McGuire has played a key role in the agency, inspiring creatives teams to drive award-winning work and excellence in the consumer experience and ecommerce space. Additionally, McGuire, supports creative from VMLY&R’s Detroit and Kalamazoo offices. Currently she partners with creative leads on Ford and runs Cincinnati creative accounts inducing Kroger and Blink. In her new position, McGuire will be adding Mars and Unilever ecommerce accounts to her remit.

McGuire joined VMLY&R when Rockfish Digital merged with the agency in September 2017. Prior to joining Rockfish Digital in 2014, she held creative leadership roles at Possible and Powerhouse Factories.

McGuire’s expertise in advertising creative has been recognized by numerous international and local advertising award panels. She’s received recognition at Cannes Lions, The Webby’s, One Show and the Clios.

In a career spanning 15 years, McGuire has spent time working across a number of global brands such as, Charmin, Pringles, Bounty, Lincoln and Kroger. She balances her professional life with being a mom of three young children and a passion for photography.