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- Wednesday, May. 8, 2019
Nick Strange Thye named EP at The Underground
People on the Move
- NEW YORK
In a move that signifies a commitment to its core postproduction business, boutique content company The Underground has brought on executive producer Nick Strange Thye.
Thye’s appointment comes on the heels of veteran production executive Hugh Broder being named as The Underground’s managing director/executive producer at the beginning of the year.
Thye was a sr. producer at The Mill, overseeing a range of projects, including spots for the NFL for Super Bowl 50, Cadillac for The Oscars and Samsung for the Olympics, as well as ads for adidas, the US Marine Corps and PlayStation 4, collaborating with such agencies as Johannes Leonardo, BBDO, Droga5, Rokkan and BBH. Thye, who’s from Denmark, previously worked in Europe as an international executive producer for several companies, including Chimney Group.
At The Underground, he’ll work closely with Broder as well as creative director/lead Flame artist Nic Seresin. Recent projects at the studio include extensive postproduction on a new Hyundai campaign for Innocean as well as a soon-to-be-released short film for Aston Martin.
“I believe in the flexibility of boutique companies,” said Thye. “They represent the future for this industry. The business is changing to be more project-based, and The Underground has the ability to build the right team for each project. Because of my European background, I have a lot of experience doing this, and I’m eager to put that expertise to work here.”
The Underground is part of the P2P Group, which also includes P2P Retouching, a leading presence in the beauty industry for the past two decades. The expansion of the umbrella group is a concerted effort led by company owner Ben Bettenhausen.